In today’s digital age, having a website for your business is important. It enables your potential clients reach you anywhere and anytime. Some NGOs believe having Facebook and Instagram pages are enough, this is not true. In this article, I’ll be sharing 6 ways a website will help your NGO.
1. For visibility
The rate at which individuals use the internet is increasing on a daily basis.
A website increases your online visibility as an NGO. It helps attract individuals who sympathize with your cause or have an interest in what your NGO does.
2. Confirms your legitimacy
A website positions your NGO as a legitimate institution. It helps verify the authenticity of your organization. Also, a well-designed website can help confer instant credibility with anyone when they see your website.
3. Increases awareness of your work
Having a website can help drive traffic to your website. There are a number of people checking out your page. Your website can help educate or influence these individuals. Knowledge is the stepping stone to bringing change, and your website will provide that to people.
4. Getting volunteers/donors is easier
Websites make it possible for donors to contribute to your organization from the comfort of their homes. With a simple “Donate Now” button on your website it is easy and convenient for individuals to donate to your organization.
5. To build your brand
Having a website serves as a means of building and managing your brand as an NGO.
6. 24/7 presence
Having a website for your NGO increases the accessibility and approachability for your organization.
If your NGO wants to work with outside donors and have the opportunity to grow, you need a website.
We trust you’ve found this article helpful.
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